PhraseTech is a VC-backed private company that gives online retailers the power to drive up sales results with fully customized product messaging.

Eran Utmazgin – Co-founder & CEO

Previous Experience: ┬áCo-founder, Board Member & Advisor – vCita; Co-founder, Member & CSO – ADagoo; VP R&D – Peer 39; Senior Manager – Shopping.com; DB Developer – Coral Software.

Shmuel Fronman – CTO & Founder

Previous Experience: Researcher Section Leader – IDF.

PhraseTech raised $500,000 in Seed funding in December 2013, from Magma Venture Partners, Eddy Shalev, Leon Waisbein and Itzik Levy.

Magma Venture Partners, Itzik Levy, Eddy Shalev, Leon Waisbein, Commerce Ventures.